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Made of goodness.

Selva Foods

FMCG

Capabilities:

Brand Strategy, Brand Identity, Packaging Design, Visual Systems, Brand Rollout, Website Development

The Challenge

Selva Foods had a wholesale legacy. It was ready to travel. Its brand wasn't.

Made of Goodness - Selva Foods (Branding) Made of Goodness - Selva Foods (Branding)

The Growth Shift

From wholesale legacy to global shelves.

The Work

Spices carry more than flavour. They carry India.

We gave Indian goodness a visual language. From packaging to every brand touchpoint.

Made of Goodness - Selva Foods (Branding) Made of Goodness - Selva Foods (Branding) Made of Goodness - Selva Foods (Branding)
Made of Goodness - Selva Foods (Branding) Made of Goodness - Selva Foods (Branding) Made of Goodness - Selva Foods (Branding) Made of Goodness - Selva Foods (Branding) Made of Goodness - Selva Foods (Branding)

The Result

Launched across South India. Expanded into the Middle East.

The website was shortlisted at the FOXGLOVE Awards 2018and nominated by Awwwards.com 2018.

FOXGLOVE Awards 2018

Brand Strategy

Sandeep H

Creative Direction

Siddarth B, Sandeep H

Art Direction

Sunil Kumar

Copywriting

Siddarth B

Technology Lead

Krishnakant

Web Development

Ramakrishna, Ganesh

Brand Design

Abhijith, Girish

thinking-making-believing

Heritage,
when handled well,
travels.