Wait not.
Kasturba Hospital, Manipal
HealthcareCapabilities:
Creative Strategy, Creative Concepting, OOH & Digital Communication
The Challenge
Waiting had become part of healthcare. The challenge wasn't launching a Premium Clinic.
It was changing what people had learned to accept.
The Growth Shift
From managing queues to respecting time.
The Work
People wait for cabs. For their turn. For the right moment.
Healthcare shouldn't be one of them.
So we made waiting the enemy.
Brand Strategy
Sandeep H
Creative Direction
Siddarth B
Art Direction
Sunil Kumar
Copywriting
Siddarth B
Design
Abhijith
