Asal is a household name, when it comes to fresh Idly & Dosa Batter, Vada Batter, heat & eat - Frozen Malabar Parota, Coin Parota, and Chapati. And of course, a Fresh Food Industry leader. Rumor has it that majority of Bangaloreans’ day starts with Asal’s Idly Dosa Batter & Vada Batter, and ends with either Asal’s Frozen Malabar Parota or Coin parota! And they came to us it was a pleasant surprise. They tasked us to communicate their Paytm Bus Cashback Offer on their Idly & Dosa Batter and Malabar Parota packs. For us this sounded too delicious to miss, and we jumped into it – to have a crack at it.
The challenge on our plate was to blend - Asal batters on which this special offer was running, with Rs. 200 Paytm Bus Cashback Offer. After a couple of ‘grind’storming sessions, we stumbled upon an interesting thought. Happy Delicious Journey! We bounced off this delicious journey thought to the client, and they were completely blown by it. Happy Journey is a phrase, which most of us, can easily relate with the journey. So we made the bus and the delicious journey – hero of this campaign. The consumers of Asal Foods just lapped it up and hopped onto this delicious bus offer. Guess what? The campaign was a sold out – in every sense!
That’s right! This ‘Happy Delicious Journey’ campaign gave Asal Idly Dosa Batter and Asal Malabar Parota brand awareness – a shot in the arm. This offer brought in new consumers for Asal’s fresh foods. All this at a negligible cost. The campaign was successful in every possible way. Surpassed the expected outcome by a mile. When we saw the client grinning, it just reconfirmed us the delicious fact. That the campaign has done wonders for their brand. This was undoubtedly a delicious journey, and we are going to cherish it for a long, long time.